Analytics Desk
Retention and audience data
Explains retention measures, audience analytics and diagnosing a growth plateau.
Creator Growth Desk
Creator Growth Desk covers audience building, publishing rhythm and analytics for independent creators working in Australia.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Creator Growth Desk is for independent creators working on audience rather than revenue or production. It covers positioning, content ideas, retention, cross-platform distribution and the community habits that keep people coming back. The focus is on decisions creators can act on between publishing days.
Written for independent creators building their own audience.
- 01Audience Building
- 02Publishing Rhythm
- 03Content Ideas
- 04Retention
- 05Platform Distribution
- 06Creator Analytics
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Craft Desk
Content positioning and packaging
Focuses on content ideas, packaging and publishing rhythms a creator can sustain.
Growth Desk
Audience building and discovery
Covers how creators find new viewers and turn them into returning followers.
How we work
Written for the people who decide
Audience building and publishing habits for independent creators. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.